Online Community Tips

If engagement is the goal, then creative content is the path to reaching it. Yet for many associations, consistently generating meaningful, relevant, and interactive content for members can feel like an uphill battle. The question isn’t whether content matters, it’s how to create experiences that invite participation, foster knowledge-sharing, and deepen relationships among members.

The importance of a good mentor is no secret. As someone new in the association space half a decade ago, I leaned heavily on the connections I made both within Breezio and across the association space to familiarize myself with the industry. Building connections within your industry is one of the best ways to advance in your profession, and as an association, you can act as the home for building these connections between your members!

Non-dues revenue has become a critical component for the financial health and sustainability of associations, but we find that so many associations find it hard to get started. According to a study done in 2023 by Naylor AMS, generating non-dues revenue was a top challenge of those surveyed and this trend has only continued to accelerate.

With all the systems out there being used by associations, it's never been more important to make sure your systems are in sync and working well with each other. With online community and forum tools being member-facing, having your AMS work with your community is even more crucial, which is why over 90% of our clients choose to integrate with their AMS or database system.

     Does your association or organization use an online community platform? There are several ways associations use online communities to address business needs across all industries. Online communities can not only adapt to your business, but it can also foster collaboration among members.

As online communication of all types becomes the norm for most people in the world, user generated content has never been more important. What is User Generated Content and why is it so important? UGC is exactly how it sounds; comments, posts, likes, shares of information created by the members of an online community. Content like this is vital to growing an organization as it allows members to share thoughts, demonstrate commonalities, showcase personal information, and interact with others. Having high levels of user generated content will attract other members to your community and foster organic member engagement.