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Non-dues revenue has become a critical component for the financial health and sustainability of associations, but we find that so many associations find it hard to get started. According to a study done in 2023 by Naylor AMS, generating non-dues revenue was a top challenge of those surveyed and this trend has only continued to accelerate.
For associations, there is a general need to enhance member experience through an online platform and raise non-dues revenues. Many online communities recognize these needs and look for different ways to accommodate them. Not all online communities are the same, so we narrowed down the top three features we think benefit associations the most. When looking for a new online community, having these qualities will be important to the leaders and members of your association:
Breezio CEO, Ben Muscolino, was a featured speaker in Association Trends webinar program focusing on the topic of leveraging online communities to grow membership and non-dues revenue. Highlights from the webinar include strategies from non-member prospecting and open community strategies to retargeting, leveraging your AMS and integration strategies.