1. Do some Research
After creating post after post, it can sometimes be difficult to conjure new ideas that captivate your online audience. In your association or business organization, you may have general topics and ideas that you focus on because you know that these topics are common interests among your readers. Although this is a helpful guideline, sometimes you need to learn more about what will actually interest your readers within those topics. One way to do this research is to conduct a survey. Send an email or a social media post that gives a few options of topics, and have the readers submit votes to which topic they would like to hear about. Through Breezio’s platform, you are able to utilize voting, comments, and post discussions to see what content sticks with your members!
2. Trial and Error
Another great way to gauge what content is more popular with your members is to do A/B testing; an experiment that would share two variations of a post to see the difference in performance. You can create posts that focus on different areas of your business, and see how your members react. This approach can help you understand what topics or types of posts generate the most interaction. On the Breezio platform, you can post articles, link videos, PDFs, or even write your own content. By generating content through different channels, you understand the best way to engage your members!
3. Think Outside the Box
Lastly, something many companies do is create posts that are captivating to a wide range of audiences, but are able to tie back to the company in some way. For example, if you are part of an association or organization in the medical field, you may stray away from posting similar content over and over, and instead focus on something like global healthcare supply chains. It is nice to give your members a chance to switch things up, but still have relevant information. These posts can just be sprinkled here and there in order to attract more members and keep your readers on their feet.
There are several ways you can create content on Breezio’s real-time online community platform! Every post can be customized and shared to any select group of people so you can really interact with your members. Click here to learn more and schedule a free demo!