Building your brand is more than creating an enticing logo. Your target potential members place value on your core competencies and culture, both of which cannot be fabricated. Start by defining what it is that makes your association stand out, and capture that value in all aspects of the company. Incorporating these values into your market outreach strategies shows potential members the true benefit to joining your organization over others. You can do this in several ways! Here are some examples:
- Host a panel of the board members and encourage community members to ask questions. This shows a high level of transparency and humanizes the leaders of the organization.
- Organize meet and greets between existing members and potential new members. This gives outsiders a chance to grasp the association’s culture in a different space.
- Create a catchphrase that quickly and effectively defines your organization, then place this phrase in any marketing attempts.
Defining your core values is essential to any business, but especially essential for associations because members benefit from a sense of belonging. The Breezio platform aids in connecting members of associations and organizations in a dynamic online community. Click here to find out more about how Breezio can help your organization!