--- title: Tactics for Marketing Your Community Launch description: Reviewing launching a community platform to members of an association or non-profit and how to market the launch of your online community image: https://blog.breezio.com/hubfs/Tactics%20for%20Marketing%20Your%20Community%20Launch.png --- [![Breezio | Online Community Software Platform](https://blog.breezio.com/hs-fs/hubfs/BreezioBTonTranspBG.png?width=200&height=50&name=BreezioBTonTranspBG.png "Breezio | Online Community Software Platform")](http://www.breezio.com) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/3793010/781b6fc0-56c5-4a23-8b31-3f299059468b.png)](https://cta-redirect.hubspot.com/cta/redirect/3793010/781b6fc0-56c5-4a23-8b31-3f299059468b) # Tactics for Marketing Your Community Launch Posted by [Stephen Schwinn](m"https://blog.breezio.com/author/stephen-schwinn") on Jan 10, 2024 11:46:00 AM - [Tweet](https://twitter.com/share) ![Tactics for Marketing Your Community Launch](https://blog.breezio.com/hs-fs/hubfs/Tactics%20for%20Marketing%20Your%20Community%20Launch.png?width=347&height=282&name=Tactics%20for%20Marketing%20Your%20Community%20Launch.png) Launching an online community for a professional association is a transformative endeavor that holds immense potential for fostering collaboration, knowledge sharing, and professional growth. However, you only get one chance at a first impression which is why the success of this venture hinges on a well-executed launch strategy. As the digital landscape evolves, so do the methods to capture and maintain the attention of your audience. In this blog post, we'll review key best practices on how to effectively market the launch of your online community to association members. From crafting compelling messages to leveraging influencer support and hosting engaging events, each practice is vital to a successful community launch, so let's get into it! ### **Compelling Launch Message:** It's important to have a consistent, concise, and compelling message highlighting the community's purpose, benefits, and unique features. Think of this as your community's mission statement. Review why you went out and purchased a community platform in the first place and translate that into your message! Defining how you want the system to be used by members will lay the foundation for how it is used at launch and in the future. ### **Multi-Channel Approach:** Utilize channels such as email, social media, newsletters, and your website to make sure as many members of your audience see it as possible. We find that putting together a campaign starting at least a month before your launch works best. This is a big investment with a massive potential for value, so put the time in and make sure people are aware of the system before it is available to them! In addition to this, segmenting your outreach to reach specific audiences can be helpful. For example, if you plan on engaging committees in your community, putting together marketing specific to each committee with links to their committee and instructions on what their group's purpose is would help those niche audiences engage more effectively at launch. ### **Engage Early Adopters:** Engaging early adopters, or "soft launching" is a great strategy we've seen with our clients. Giving early access to a select number of trusted users can help fill the community out and make the system familiar to those who will be the most engaged. This also gives you a chance to hear member feedback on the site's setup so you can make any last-second changes before launching to all members! ### **Incorporating Visuals:** Incorporating visuals into your messaging and training guides can help make adopting the new system easier for your members. Screenshots, welcome videos, and step-by-step tools like [Tango](https://app.tango.us/) help make your messaging less text-heavy and more engaging! ### **Virtual Launch Events and Incentives:** Host virtual launch events like webinars, live Q&A sessions, and offer limited-time promotions to encourage member participation. If you have already launched then using the community to market and host these webinars and Q&A sessions is also a great way to drive people to the platform. Topics: [Community](https://blog.breezio.com/topic/community), [Engagement](https://blog.breezio.com/topic/engagement), [Online Communities](https://blog.breezio.com/topic/online-communities) Search Search Blog... ### Get Our Best Member Engagement Tips Delivered Directly to Your Inbox ###### Popular Posts - [![Comparing the Top 10 Online Community Software Solutions in 2025](https://blog.breezio.com/hubfs/TOP%2010.png) May 30, 2025 ](https://blog.breezio.com/comparing-the-top-10-online-community-software-solutions-in-2025) [Comparing the Top 10 Online Community Software Solutions in 2025](https://blog.breezio.com/comparing-the-top-10-online-community-software-solutions-in-2025) - [![Exploring Higher Logic Alternatives: 10 Top Platforms for Engaging Member Communities](https://blog.breezio.com/hubfs/image-png-Oct-16-2025-10-35-52-7111-AM.png) October 16, 2025 ](https://blog.breezio.com/exploring-higher-logic-alternatives-10-top-platforms-for-engaging-member-communities) [Exploring Higher Logic Alternatives: 10 Top Platforms for Engaging Member Communities](https://blog.breezio.com/exploring-higher-logic-alternatives-10-top-platforms-for-engaging-member-communities) - [![Secret Superpower: 8 ways in which Volunteers Can Drive Community Engagement](https://blog.breezio.com/hubfs/image-png-Jul-18-2025-08-02-34-4691-AM.png) July 18, 2025 ](https://blog.breezio.com/secret-superpower-8-ways-in-which-volunteers-can-drive-community-engagement) [Secret Superpower: 8 ways in which Volunteers Can Drive Community Engagement](https://blog.breezio.com/secret-superpower-8-ways-in-which-volunteers-can-drive-community-engagement) - [![The Future of Association Community Platforms 2025-26: Trends to Watch](https://blog.breezio.com/hubfs/image-png-Jul-08-2025-05-49-49-7962-PM.png) July 08, 2025 ](https://blog.breezio.com/the-future-of-association-community-platforms-2025-26-trends-to-watch) [The Future of Association Community Platforms 2025-26: Trends to Watch](https://blog.breezio.com/the-future-of-association-community-platforms-2025-26-trends-to-watch) - [![From Events to Everyday Engagement: How Social Community Platforms Keep Members Connected Year-Round](https://blog.breezio.com/hs-fs/hubfs/image-png-Oct-16-2025-09-47-38-7683-AM.png?width=524&height=504&name=image-png-Oct-16-2025-09-47-38-7683-AM.png) November 24, 2025 ](https://blog.breezio.com/from-events-to-everyday-engagement-how-social-community-platforms-keep-members-connected-year-round-1) [From Events to Everyday Engagement: How Social Community Platforms Keep Members Connected Year-Round](https://blog.breezio.com/from-events-to-everyday-engagement-how-social-community-platforms-keep-members-connected-year-round-1) [![New Call-to-action](https://no-cache.hubspot.com/cta/default/3793010/eaf3f662-101b-4a54-89f4-7921ef07dc74.png)](https://cta-redirect.hubspot.com/cta/redirect/3793010/eaf3f662-101b-4a54-89f4-7921ef07dc74) ### Posts by Topic - [Association Tools (31)](https://blog.breezio.com/tag/association-tools) - [Community (24)](https://blog.breezio.com/tag/community) - [Online Communities (22)](https://blog.breezio.com/tag/online-communities) - [Engagement (21)](https://blog.breezio.com/tag/engagement) - [Community Manager (20)](https://blog.breezio.com/tag/community-manager) - [Collaboration (12)](https://blog.breezio.com/tag/collaboration) - [Community Management (11)](https://blog.breezio.com/tag/community-management) - [Digital Engagement (11)](https://blog.breezio.com/tag/digital-engagement) - [Association Management System (8)](https://blog.breezio.com/tag/association-management-system) - [Business Online (8)](https://blog.breezio.com/tag/business-online) - [Member Experience (8)](https://blog.breezio.com/tag/member-experience) - [Networking (8)](https://blog.breezio.com/tag/networking) - [Software selection (8)](https://blog.breezio.com/tag/software-selection) - [Online Software (7)](https://blog.breezio.com/tag/online-software) - [AMS Highlight Series (6)](https://blog.breezio.com/tag/ams-highlight-series) - [Product release notes (6)](https://blog.breezio.com/tag/product-release-notes) - [Community peer review (5)](https://blog.breezio.com/tag/community-peer-review) - [Private community software (5)](https://blog.breezio.com/tag/private-community-software) - [BioTreks (4)](https://blog.breezio.com/tag/biotreks) - [External community software (4)](https://blog.breezio.com/tag/external-community-software) - [Integration (4)](https://blog.breezio.com/tag/integration) - [Non-Dues Revenue (4)](https://blog.breezio.com/tag/non-dues-revenue) - [Connect (3)](https://blog.breezio.com/tag/connect) - [Diversify Revenue Stream (3)](https://blog.breezio.com/tag/diversify-revenue-stream) - [Scholarly publishing (3)](https://blog.breezio.com/tag/scholarly-publishing) - [Scientific community (3)](https://blog.breezio.com/tag/scientific-community) - [#AMSFest (2)](https://blog.breezio.com/tag/amsfest) - [Innovation (2)](https://blog.breezio.com/tag/innovation) - [Post COVID (2)](https://blog.breezio.com/tag/post-covid) - [Work From Home (2)](https://blog.breezio.com/tag/work-from-home) - [content creation (2)](https://blog.breezio.com/tag/content-creation) - [virtual conference (2)](https://blog.breezio.com/tag/virtual-conference) - [virtual events (2)](https://blog.breezio.com/tag/virtual-events) - [COVID-19 (1)](https://blog.breezio.com/tag/covid-19) - [Group Work (1)](https://blog.breezio.com/tag/group-work) - [MemberExperience (1)](https://blog.breezio.com/tag/memberexperience) - [Online Presentation (1)](https://blog.breezio.com/tag/online-presentation) - [Open Community (1)](https://blog.breezio.com/tag/open-community) - [PLOS (1)](https://blog.breezio.com/tag/plos) - [Presentation Skills (1)](https://blog.breezio.com/tag/presentation-skills) - [Super Users (1)](https://blog.breezio.com/tag/super-users) - [Team Science (1)](https://blog.breezio.com/tag/team-science) - [User Behavior Analytics (1)](https://blog.breezio.com/tag/user-behavior-analytics) - [Webinar (1)](https://blog.breezio.com/tag/webinar) - [Webinar Series (1)](https://blog.breezio.com/tag/webinar-series) - [information sharing (1)](https://blog.breezio.com/tag/information-sharing) [see all](https://blog.breezio.com/tactics-for-marketing-your-community-launch#) ###### Follow Us [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.breezio.com%2Ftactics-for-marketing-your-community-launch%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.breezio.com%2Ftactics-for-marketing-your-community-launch%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.breezio.com%2Ftactics-for-marketing-your-community-launch%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.breezio.com%2Ftactics-for-marketing-your-community-launch%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Tactics%20for%20Marketing%20Your%20Community%20Launch) ### Get Fresh Member Engagement Tips ** 1201 Seven Locks Road, Suite 360 Rockville, MD 20855 USA ** +1 (301) 873-3812 ** [info@breezio.com](mailto:support@breezio.com) ** [www.breezio.com](https://breezio.com/) Copyright © Breezio 2025 [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.breezio.com%2Ftactics-for-marketing-your-community-launch%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.breezio.com%2Ftactics-for-marketing-your-community-launch%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.breezio.com%2Ftactics-for-marketing-your-community-launch%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.breezio.com%2Ftactics-for-marketing-your-community-launch%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Tactics%20for%20Marketing%20Your%20Community%20Launch) ![](https://px.ads.linkedin.com/collect/?pid=6896266&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Stephen Schwinn", "url" : "https://blog.breezio.com/author/stephen-schwinn" }, "dateModified" : "2024-01-10T16:46:00.612Z", "datePublished" : "2024-01-10T16:46:00.000Z", "headline" : "Tactics for Marketing Your Community Launch", "image" : [ "https://blog.breezio.com/hubfs/Tactics%20for%20Marketing%20Your%20Community%20Launch.png" ], "mainEntityOfPage" : { "@id" : "https://blog.breezio.com/tactics-for-marketing-your-community-launch", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.breezio.com/hubfs/BreezioOnWhiteHighRes.png" }, "name" : "Breezio" } } ```