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Launching Your Online Community: Part 1

Posted by Kristina Toscano on Jul 24, 2020 4:20:05 PM

     Picture1      Setting up an online community is an exciting task that will help you grow your business and connect you with others that share your interests. This is the first step to developing long term connections and brand awareness within your community, so this is definitely a time to plan and research before you begin this journey. With the COVID-19 pandemic, there certainly has been an increase in interest for creating online communities. Breezio is a community forum platform that seamlessly allows members to interact, grow, connect, and learn from one another. Check out the many ways Breezio offers community growth through our interactive software!

Identifying your audience

           The first thing you need to do when beginning to plan your online community is to think about your target audience. Zero in on your topic-this could be a professional industry, a business organization, a hobby, a goal, and more! It is important to note that your audience has a common ground to relate upon in order to foster and encourage meaningful connections internally.

     When thinking about your community, you want to make sure that there currently is not an existing group that targets your same audience. Think about what you want your members to get out of your online community, and focus on what makes your community different from others. Something else to think about is creating a space where there can be several perspectives about one common topic. For example, if your online community has to do with the healthcare industry, you might want to reach out to not only doctors and nurses, but also those who work in medical supply chain or public health.  

Determine Growth potential

            Your online community is going to be a great, innovative space for real-time creativity and interaction. You want to ensure that there is a current need for a community in this industry, where this type of innovation can happen so you can measure your growth and success. It would be beneficial to be able to serve multiple audiences in your online community in order to appeal to lots of different people.

            You might want to ask yourself if this industry is growing overall. This is a good place to start because you can easily see if you’ll be able to engage with potential members for a long time. Also, it is important to be able to come up with a broad and long list of topics to post about in your community. This is a great way to ensure there is constant communication and interaction within your community.

If you need more advice about setting up your online community platform, click here to request a free demo from Breezio!

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Topics: Association Tools, Online Communities, Business Online, Networking, Online Software

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