How to Differentiate Your Association: Define Your Strong Core Values

Building your brand is more than creating an enticing logo. Your target potential members place value on your core competencies and culture, both of which cannot be fabricated. Start by defining what it is that makes your association stand out, and capture that value in all aspects of the company. Incorporating these values into your market outreach strategies shows potential members the true benefit to joining your organization over others. You can do this in several ways! Here are some examples: