Online Community Tips

     During this time where many of us are working from home, there is a heightened need for online presence in order to attract people to your organization. Community outreach is an important aspect to all businesses, and we wanted to share some pro-tips we have learned through building an online community platform. Here are some tips for connecting with people as business moves online!

1. Search hashtags and keywords 

If you want to access people who are posting and interested in a certain topic, search for keyword hashtags on social media. By doing this, you are narrowing down your target audience to those who could be potential partners in your business or members of your organization. The hashtag feature is used widely on the Breezio platform in order to categorize posts and discussions by topic and key words.  

When online communities are at their best, content is valuable, members are consistently engaged and everyone involved feels supported and fulfilled by the connection.

It’s been a bit since we’ve talked about the new features the Breezio community platform has released. In the past few months, we’ve focused on platform updates that our customers have requested. Don’t get me wrong, there are also plenty of new fun features in the pipeline (and I’ll give a hint of that a bit later)! For now, I want to talk about why this year, we’ve focused on improvements that help community managers.

Since first appearing on the scene in the 1800’s, associations have been in a constant state of evolution. While first a means of networking at meetings, conferences and advocacy, the digital world provides an additional way for members to make connections.

There are both success and failure stories from membership organizations that have launched online communities over the past several years. If you’re still trying to figure out this puzzle for your organization and are concerned about how to do so, here are two critical items to keep in mind: community manager and content, because Community Manager + Curated Content = Engagement

I desire the good life, but I don’t want an easy ride. Easy is boring.