Online Community Tips

It was inevitable for organizations to turn to online communities during the pandemic, as communicating digitally became the “new normal” across the world. Now that we are transferring to a hybrid (virtual and in-person) working environment, online communities have a new role to play. There are several benefits to having an online community for your association in general, but it is interesting to think about how community fits into your engagement strategy specifically post-COVID. Here are some ways online communities will benefit your members and staff alike:

A successful online community requires proactive community management. Community leaders need to ensure there are several checks in place to create a sustainable community and positive member experience. Here are some ways you can be proactive for your association today!

For associations, there is a general need to enhance member experience through an online platform and raise non-dues revenues. Many online communities recognize these needs and look for different ways to accommodate them. Not all online communities are the same, so we narrowed down the top three features we think benefit associations the most. When looking for a new online community, having these qualities will be important to the leaders and members of your association:

Breezio CEO, Ben Muscolino, was a featured speaker in Association Trends webinar program focusing on the topic of leveraging online communities to grow membership and non-dues revenue. Highlights from the webinar include strategies from non-member prospecting and open community strategies to retargeting, leveraging your AMS and integration strategies. 

Information sharing is easy and effortless with online community software. There are countless ways to share information including discussion forums, community posts, document sharing and editing, video sharing, and more! 

Does your association or organization use an online community platform? There are several ways associations use online communities to address business needs across all industries. Online communities can not only adapt to your business, but it can also foster collaboration among members. We have created this series to give you some insight into how your community can be enhanced.

     Does your association or organization use an online community platform? There are several ways associations use online communities to address business needs across all industries. Online communities can not only adapt to your business, but it can also foster collaboration among members.